A free banner advertising network could be the future of social media marketing.
Free banners offer advertisers a platform to advertise directly to consumers in real time, while also enabling advertisers to build relationships with audiences on social media.
In an article for the Irish Times, journalist, entrepreneur and digital marketing expert Brian O’Leary lays out the advantages and drawbacks of free banner networks.
Brian O’Brien is an entrepreneur and entrepreneur-in-residence at the University of Limerick.
He has published a number of books, including the book The Entrepreneurial Masterclass, which won the 2015 Ireland Digital Media Awards and was awarded the 2016 Ireland Entrepreneur of the Year award.
Brian is also the co-founder of Digital Marketing Ireland, which is the national digital marketing and marketing education service for the country.
Brian and his wife, Kate, have two young children and have been engaged in the business of digital marketing for more than 20 years.
They have run the company for more years than they care to remember and are passionate about the field.
Brian has also been a regular guest on the RTÉ News Channel and has also spoken to thousands of Irish audiences via social media on a range of topics.
Brian was the first person to use a free platform on his own company and was invited to present the inaugural Digital Marketing for the Next Generation Awards in April 2018.
He is a member of the Irish Digital Media Academy, and has been a member for over two years.
Brian is also a member and former board member of Irish Independent and The Irish Examiner.
Brian lives in Dublin with his wife Kate, and his two children.