Facebook has announced that it will make it easier for advertisers to run paid ads on its site.
The social network has previously restricted adverts to only being shown to users who have chosen to run them.
In an update today, it has expanded the option to allow publishers to run all their adverts across all users on the site.
Advertisers will be able to include any number of adverts from their own website, as well as adverts appearing on other sites.
They will have to follow the same guidelines as everyone else.
The new feature, which was first reported by VentureBeat, has the potential to significantly boost the growth of ad-blocking sites like Adblock Plus, which rely on a user’s trust to block ads.
Users may still choose to run adverts on sites they trust, and users will still be able delete adverts.
Facebook has previously stated that the new policy would “make it easier to share content with people around the world”.
But the move could also create an incentive for sites to offer paid-for services, particularly if they are able to reach the same audience as ad-supported sites.
The company has previously said that it plans to “continue to evolve our platform and services to improve the way we engage with people on Facebook”.
But Facebook’s move is a big step towards its plans to make advertising more accessible.
It follows an announcement from Facebook’s chief operating officer Sheryl Sandberg earlier this month that the social network would “ensure that everyone can see and share the ads they want”.
Sandberg said that she was looking to “create an advertising platform that’s accessible to all users”.
The new policy allows publishers to offer adverts that appear on other people’s websites, such as YouTube or Facebook.
However, the feature only applies to ads that are displayed on a website, such to an online store or an ad network.
Adverts that are shown to Facebook users will appear on their own site, but publishers will have the option of showing them on other users’ sites.
“We are also adding a third-party filter that will allow advertisers to show any ad they want,” a spokesperson told TechRadars.
“The third-parties filter will only show ads from third-Party partners, including publishers.”