Free text exchange (FFE) has become one of the most popular online marketing tools for businesses, as businesses strive to get their content to more people.
However, a new report finds that it can also result in a lot of waste.
According to a study by the University of Maryland’s Business School, the number of people who spent money online from 2008 to 2020 dropped from about 15 million to 5.5 million.
“This is a sign that the Internet is a more efficient means of generating revenue than ever before,” said Paul G. Sperber, the study’s lead author and professor of economics and business at the University.
Sperber said that although FFE is an efficient means for getting your content to people, there is a “cost” to the end user when it comes to how much money businesses spend on ads.
“The people who are spending the most money on ads are the people who pay the least,” he said.
“And when they’re paying more, they’re spending less on advertising.”
This is an article from The Washington Times.
It is part of a collaboration with The Washington Business Journal.
