Breitbart News has learned that free advertising is not an effective strategy for promoting the brand of Breitbart News.
In fact, a recent study conducted by Nielsen Research found that the vast majority of advertisers surveyed were “not really doing anything.”
Nielsen’s study found that only 7% of brands surveyed had any advertising that was “very good” or “very valuable” to them, and just 5% of the brands surveyed said that they had “a very good understanding” of the content they were advertising.
The study also found that nearly 60% of all advertising in the United States was free, and nearly 60 percent of the advertising that they found was “free,” not “subscription.”
As Breitbart News’ Chief Strategist and Executive Chairman, A.J. Delgado, explained, “This study shows that free ads are not going to drive brand awareness, nor do they help drive conversion.
The only thing that will help is the opportunity to drive better organic traffic.
I would suggest that anyone that does think that free advertisements will help drive brand visibility is wrong.”
“There’s no doubt that the more you spend, the more money you’re going to pay out.
And the more people that spend, they’re going for the same amount of content,” Delgado added.
“The reality is, most people who spend their time on social media aren’t necessarily the ones who convert.
They’re going through the same process.
And if you do a good job at building your social presence and getting a bunch of people to share the same content, then it will pay off.
And so I don’t think the argument for free ads is necessarily compelling.”
“I can tell you that the way we’ve done it, we’ve gotten to the point where we’re pretty comfortable with what we’re doing,” he added.
Delgrama concluded by saying that he believes that “most advertisers want to be paid, and so, if they do the right thing, they should be paid.”
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