A new study by the company that operates Australia’s free ads network suggests paying more for ads might not be the best idea for most consumers.
Key points:Advertisers pay more to advertise on network sites than they would for other online content, a study saysAdvertiser groups say they would be better off with paid networksThe study also found that a lot of people do not understand why they pay more money to advertise onlineAdvertising is “not really the best use of resources” as more people are online, the study found.
The company that runs the Australian Free Ads Network (AFAN) said it has had more than 2 million paid ads on its platform.
Its executive director, Greg Cox, said the findings would have significant implications for the industry and the wider digital advertising market.
“The results suggest that people are confused by the fact that network ads are paying for themselves and not for the network,” he said.
“We have heard from the consumer and they have told us that they think it’s not worth it.”
They want to pay for something and they don’t want to spend the money.
“Network sites are usually the most prominent place where advertisers can advertise, with brands using them to drive more traffic to their sites and generate revenue.
They are often used by organisations, such as schools, hospitals and businesses, as well as individual users.
Mr Cox said the research showed that the average person was unaware of how much money advertisers were actually paying for their advertising.”
If we were able to show people that networks are paying money for themselves, then it would mean that they would understand the value of networks, rather than people just not understanding that they’re paying for network sites,” he told ABC Radio Perth.
Mr Cunningham said it was important that advertisers pay more attention to network sites, not just paid ones.”
It’s not a good idea to just say ‘well, the network is free so we’re paying it anyway’,” he said, adding that the company would have to “look at all of the costs” of advertising on network.
The Australian Free Ad Network is run by a small group of people who are passionate about network marketing.
It was launched in December 2015, with a small team of about 10 people, but Mr Cunningham said they had recently hired up to 80 people.”
Our business model is to support businesses in Australia through network marketing,” he explained.”
So we provide a lot more than a network, we provide brand support, and we provide support for organisations.
“Network sites provide a much more sophisticated experience, but there are some risks associated with network sites that we have to manage.”
Mr Cunningham also said that the industry was now trying to better understand the reasons for paying more money.
“For a lot in this space, it’s a question of understanding what the audience value,” he noted.
“I think that a really good way to do that is by looking at the numbers of users who are online and how many people are using their site and that will give you a sense of what people are really looking for in terms of what they’re looking for.”
He said the most important thing was for the public to understand what was happening with network advertising.
Topics:business-economics-and-finance,industry,advertising,consumer-protection,advertising-and‑marketing,online-advertising,internet-technology,internet,advertising
