Free banner ads are ads that appear on websites, but are not required to be visible on your site to be eligible.
For example, some ad networks do not require banner ads to appear on their sites because they believe they are being advertised to a broad audience.
But others may require banner advertising to appear for the same reason.
This guide will explain what free banner advertising means for you, how to choose a banner ad, and how to opt out of them.
To see how much you could save by opting out of banner ads, see our guide to finding free banner advertisements.
If you are still not sure, see the article Free Ads on the Web.
Free banners are not necessarily bad ads, but they may be less useful than banner ads in some cases.
For more information, see How to Opt Out of Banner Ads.
Free banner advertising is not an option if you are using a search engine or web browser that requires you to log in to access the content.
If your site has search functionality, you may want to consider switching to Google AdSense for ads.
This article will also help you determine if your website can display banner ads if it has an opt-in button.
For further guidance on how to use Google Adsense, see Google Advertisers Guide to Google Ads.
If an advertiser is using a banner advertising option to generate revenue, the ad network may use a third-party program that monitors how your website is performing to determine how much banner advertising will be displayed.
For this reason, we recommend that you not use third-parties that monitor performance.
This can make your website appear to be underperforming when it is actually performing well.
If the advertiser you are paying for advertising does not use a banner advertiser, consider switching the advertisor.
For the best results, you can also opt-out of banner advertising.
See the article How to Choose a Banner Ad for more information.