The world of online advertising is a lot more complicated than you think.
Here are five rules for earning extra money on the go.1.
Don’t be shy about using the right keywords.
Advertisers have become increasingly savvy at targeting their campaigns on keywords that will earn the most revenue, even if that means paying extra for each click.
“I’ll pay for the ads and if the keyword is worth more than a click, I’ll pay more for that click,” says Rahul Bhatia, managing director of digital marketing firm Veeam India.
“That’s how they’re starting to pay for those clicks.
If I click for a word that costs me Rs. 500, I’m paying Rs. 1,500 to do so.
But if I click something else, I can still earn Rs. 700.”2.
Focus on keyword phrases.
The most popular keyword phrases are search engine terms that advertisers want to rank high in search results.
Advertisers also need to consider keywords that can boost conversion rates and conversion rates alone.
For example, “buzzfeed” or “biofortheshow” are popular keywords for online retailers.3.
Get a feel for the ad format.
For the best results, focus on the keyword phrases that you’re trying to reach.
If you click on a word in a headline or paragraph, focus more on the phrase.
If there are no headline or paragraphs, focus less on the term.4.
Check your analytics.
A lot of keywords are used in promotions and adverts, so check out your ad metrics, including CTR, organic traffic and impressions.5.
Don.t be shy.
Ask for help from your friends and colleagues.
“If a friend or colleague is on your team, you should be asking them if they have done keyword research and how they can use that,” says Bhatian.
“There are a lot of benefits in doing that.
If it’s something you’re interested in, ask for help.
If someone is interested, share it on social media.”6.
Set a reminder to get the word out.
For every click you get, you can take a minute to set a reminder and make a copy of the ad for it.7.
Get your data.
AdWords has a dashboard that lets you see the results you’re generating and how much you’re earning, and you can also see how your competitors are doing.
It’s helpful to take a look at how your competition is doing, too.8.
Use the tools to your advantage.
While you can’t be all things to all people, you have to start somewhere.
“The first thing you need to do is use the tools you have, and make sure you use them wisely,” says Singh.
“If you’re going to be using these tools, you must do a lot to make them useful.
Make sure you have an email address, a phone number and a profile picture for your profile.
This is to ensure that when people see your ad, they’re not just going to see a link to your profile.”9.
Make use of tools like AdWords Keyword Explorer.
You can also sign up for AdWords Alerts and Keyword Alerts to see how people are using your keywords.10.
Make time for your friends.
“When you’re busy, it’s not always appropriate to use the same keyword on multiple ads, or use the exact same keyword for multiple campaigns,” says Samujit Singh.
“But if your friends have been following you, they’ll be more likely to pay attention to your campaigns,” adds Samu.11.
Learn about your audience.
You don’t want to be too far away from your audience, and it’s better to have a range of campaigns and products for your niche than one big ad.
“As an example, if you’re a clothing brand, you want to have products that are both affordable and practical.
You also want to offer your customers something they can afford.
So you need a range.
You need to keep your customers guessing,” says Amit Shah, co-founder of AdSense.12.
It takes creativity to get your keyword out, but Singh says that it can be very rewarding.
“You can be a creative person and do a few different things with your keywords,” he says.
“Try different types of keywords, and then try different keywords, trying to get a few keywords that work well for your particular niche.”
“The trick is to be creative and keep your creative juices flowing.
It will lead to success,” says Shah.