Google searches on the topic of free advertising are also seeing an increase, according to a new report by Technorati.
In a survey conducted by research firm Technoratis, over 80% of the searches on Google for “free advertising” are for search engine optimization, which has been gaining in popularity with advertisers.
Technorati’s research suggests that the demand for this free advertising is increasing as more and more websites are getting hit by ad blockers.
This free advertising trend has been seen in the past few months, with many online advertisers seeing their budgets slashed.
In April this year, the company reported that the ad blocking market was worth US$11 billion, and in the first quarter of 2018, ad blocking accounted for less than 1% of Google’s revenue.
Google has also been looking to cut costs, with a new survey published in the September issue of the company’s official website indicating that it is working on a free ad search service for the web.
Technora says that this search engine’s search features include search results from search engines, the news aggregator Yahoo and other search engines.
Technora’s research indicates that the number of search queries on free ads increased by 30% in the third quarter of 2017, and it’s believed that this trend will continue into the second half of 2018.
Technoras research also found that the growth in the demand has also accelerated over the past year, as search queries for “internet ads” have increased by 35% since last year.
While many websites are still struggling to cope with the increased demand for their ads, the new trend could mean that advertisers are less likely to take the time to go through all the hassle of searching for and creating their ads on the internet.
According to the Technora report, the demand is also growing on mobile devices, with the search engine leading the way in terms of mobile search usage.
However, the most noticeable trend is the increase in the number, amount and popularity of free ads, with Technorata reporting that search queries have increased in terms and percentages for the past three months.