Google will soon be going live with a new policy to allow advertisers to sell ads to consumers free of charge.
The announcement was made Thursday by the company’s head of Google Search, John Martin, as he outlined plans to expand the service by allowing advertisers to target and sell advertisements directly to consumers.
The new policy, which is being implemented by Google Search and the AdWords ad network, is part of a wider change Google is making to improve the quality of its search results, the company said.
Google Search will now allow advertisers and partners to offer advertisers and brands a range of products and services to help customers find the information they are looking for.
While there are still a number of restrictions on the ads that can be placed on Google Search results, such as the size of the ad and the fact that the ad must be purchased in the same market as the search result, the new policy is a step in the right direction for the search giant, according to Martin.
The change is “a step in a long journey,” he said in a post on the Google Search Blog.
Google has previously said it would allow advertisers with at least $10 million in revenue to advertise directly to its users.
Previously, it only allowed companies to advertise to advertisers with less than $10m in revenue.
In April, Google announced it would extend the same free advertising rule to other products and websites.
The news came as Google continued to struggle with Google+ and Facebook integration issues.
Earlier this month, Google+ was forced to remove the ability to connect with users on Facebook following reports that some users were receiving spam from the social network.
The move was a huge setback for Google+ as it was the first company to implement a major overhaul of its mobile app platform since it launched in 2009.
Google said it will continue to improve its integration with Facebook over time.
