Google has started rolling out a new ad system in Australia, giving users the option to view ads free, free advertising or a mixed bag of both.
Google’s latest ad system will be rolled out across its US, UK, Canada and New Zealand platforms starting today, and will be available to users on all platforms starting in April.
Google says it’s not going to do away with its existing advertising platform, AdWords, which offers advertisers the option of displaying a mix of adverts and banner ads on their websites.
Instead, Google is introducing a new system which will work across all platforms.
The ad network, which launched in June, allows advertisers to choose from three different ad types: a free one, a mixed-bag one or a paid one.
Google explains that the new ad types will be different to the way advertisers currently interact with the AdWords system.
For example, a company may only offer free ads on a website if they have a high conversion rate, or they’re doing a lot of targeted advertising on a specific search term.
Advertising in Australia has traditionally been a more straightforward process, but Google says the new system is designed to make it easier for users to find relevant ads.
“This new ad type is designed specifically to help advertisers to reach their potential customers,” Google says in its blog post.
“This means that advertisers will be able to more easily target their ads to their target audience and advertisers will have a greater opportunity to monetise their content and services.”
Google’s new system also allows users to select the ads they want to see and then to block the ads.
Users can also adjust their view preferences to hide or show specific ads, but they’ll still be able view all ads.
Google has said that it’s working with advertisers to deliver better quality advertising, which will mean that advertisers can see ads that they’d previously only seen on a dedicated site.
Google says that it will also offer advertisers the ability to opt-out of displaying certain types of ads, such as the ones that display ads on the homepage or in the footer of a page.
Google isn’t stopping there, though.
Google is also introducing a number of new features that it says will help advertisers understand how they’re targeting their customers.
For example, Google will now show users which pages they’ve visited on Google+, Google’s mobile search app, if they’ve opened a Google+ account on the same device.
It will also show the number of times a user has visited Google+ pages.
It also says that advertisers should be able see a detailed breakdown of the type of ad they’re receiving on a particular page.
Lastly, Google has introduced new features for advertisers to help them tailor their ad content to the users they’re advertising to.
Google has been working with ad tech companies to provide advertisers with a set of tools to help it understand the audience it’s advertising to, and to help identify users that may be more likely to respond to ads.
For advertisers, Google says it will be offering the tools on a “per page” basis, meaning that advertisers may see ads on any page of a site.
However, advertisers will not be able set the “per” limit on the ad, meaning they’ll have to manually enter a specific number of impressions in order to get an ad onto the page.
“The goal is to make ad content that is tailored to the specific needs of each and every individual ad buyer in Australia,” Google writes.
“Advertisers will be required to provide detailed insight into their targeting strategies to help us make informed decisions about which ad content is best for each advertiser.”
Google says that its new ad technology will also be rolled into its Google Analytics platform, so that advertisers could “analyze ad clicks, clicks through ads, clicks across pages, clicks on mobile devices and other targeted advertising activities”.
The new system will help make the advertising industry more transparent about its users and their interactions with the ad network.
