If you want to advertise yourself in your own ads, you need to know how to use the ad network, according to a new research paper published by the Association of Marketing Directors.
The research is the latest in a string of studies that show how marketers can use ad networks to drive more organic traffic and better rankings in search results.
“There is an important need for marketers to understand how to leverage ad networks in their business, and how to maximize the potential of their networks,” says Andrew Miller, senior director of digital for the A.M.D. “Ad networks offer a great opportunity to reach new audiences and increase sales while staying ahead of the competition.”
The study was conducted by an ad-marketing consultancy and included more than 200 marketers who are currently using a variety of ad networks.
These include media networks such as AOL, Google, and Facebook, and online retailers like Amazon, Walmart, and Target.
Ad networks also include social media sites like Facebook, Twitter, and Instagram.
For marketers, these networks are crucial to maximizing organic traffic, because they are able to reach consumers on multiple platforms and offer unique advertising strategies.
For example, they can tailor ads to specific audiences based on their interests, demographics, or purchasing habits.
But they are also vulnerable to competition.
“The key to optimizing for traffic, according the research, is to create a network that is consistent and can drive both organic and paid traffic,” Miller says.
The study also found that consumers with the highest average CTR, which measures how many times an ad performs better than a competitor, are the most effective marketers at promoting themselves.
But the researchers also found there is more to being a good ad network than just ranking higher on search engine results pages.
“It’s important to understand that there is no single strategy for success with advertising, but a combination of many,” says co-author Adam Karp, who is with the Ad-Optimization Research Group at The New School for Social Research.
“To maximize ROI, advertisers need to understand the importance of their network and how it relates to the needs of their customers.”
The key to maximizing ROI is to understand what makes the ad networks different from each other and how they work.
“We need to identify how their strategies are complementary to each other, how they interact with each other to maximize ROIs, and which strategies are most effective,” Karp says.
“What drives consumers to click, search, and buy?
How does it drive sales and profitability?
Are the network’s features complementary to the network?
How can the network improve its algorithms to improve ROI?
What are the different kinds of ads and marketing tactics advertisers are using?
How do they communicate with their customers and partners?”
Miller says the study also highlights how advertising can be used to drive a wider audience.
“Marketers should think about how their brand will drive the most engagement with their targeted audience,” Miller said.
“For example, if an advertiser’s ad network focuses on a certain keyword, then their audience will probably want to see that ad more frequently than others.
This means that the advertiser will need to focus on creating content that will appeal to the most engaged audiences and then create an advertising campaign that appeals to those audiences.”
Miller says ad networks should also focus on marketing their own content and not rely on the networks for their own advertising needs.
“Many companies use their own editorial departments to create content for their network,” he says.
Instead, advertisers should consider hiring an agency or marketing agency who can create content specifically for the network and then use that content to drive the audience’s purchase decisions.
“A network with a particular brand and the same audience will be more likely to drive traffic to its own content,” Miller adds.
“However, network content can also be used for other advertisers’ marketing campaigns.”
The report found that network marketing is particularly important for brands looking to improve their ranking in search engine result pages.
For a business to be in the best position to grow, it must attract and retain high-quality, high-value leads, which is why Miller recommends hiring an advertising agency who has an extensive portfolio of brand-specific, branded content.
He also recommends a paid marketing campaign that pays out based on how many visitors a website attracts, whether that’s a single click, an average click, or a series of clicks.
“I have seen companies spend millions of dollars on paid content to attract and develop a high-performing brand,” Miller explains.
“If a brand’s lead generation efforts are successful, its network will be able to increase its rankings in Google and other search engines.”
Miller recommends paying for content that is focused on specific audiences.
For instance, he suggests paying for a paid campaign that targets a specific audience for one month to build up their network’s reputation as a trustworthy business and grow their leads.
Miller recommends using branded content to increase the likelihood that visitors will click on the link, and then follow up with additional emails that are tailored to the target audience.