The network, which has a history of covering controversial stories and a reputation for being politically conservative, is expanding its media platform to promote its new hate-the-news channel, “Hate News.”
The network has also signed on to create an “expert” panel to help the network address hate and violence on the platform.
The network is launching a campaign to promote hate-news content, with a focus on its popular “HATE” news site and on Twitter, Facebook and other social media platforms.
“HOT news is the new news, and this is the place to show it,” said Ben Jaffe, head of news for the network.
“It’s a way to help us show that we’re still a news network.”
The campaign is aimed at reaching a broader audience that would not normally be exposed to the network, Jaffe said.
“Our mission is to help inform, engage, educate, and educate on the intersection of hate and hate crimes,” he said.
The new “HIT news” channel, which will be launched next month, is aimed to address hate crimes, including domestic violence and xenophobia.
The channel will focus on topics like gun rights, gun control, guns, racism, and immigration, and will also feature news from “hundreds of local and national news organizations across the country,” Jaffe told reporters in a conference call.
The news channel will also have a focus in online and social media.
The program is part of a broader push by the network to diversify its programming, which it has traditionally relied on traditional news channels, according to a statement on the network website.
“We have been working with a network of local, regional, national, and international news channels in order to provide the most comprehensive coverage possible to our audiences and our customers,” the statement read.
“The new ‘HOT’ news channel is part, in part, of this effort.”
CNN will be one of the first outlets to have access to the new channel, Jaffa said.
A CNN spokesperson declined to comment on the announcement.
“CNN has always been a network that is not afraid to bring our community into the conversation,” CNN said in a statement.
The company has long focused on creating news content that is both nonpartisan and informed, but the new “hateful” channel will bring more political coverage to CNN than ever before, said Jaffe.
“That’s a really big deal.”
Jaffo told reporters on a conference calls that CNN is looking to hire as many as 100 people to work on the new program.
“I can’t think of another news organization that has a bigger audience than CNN,” he added.
CNN also recently hired former MSNBC host Mika Brzezinski to become its first-ever female news anchor, a move that came after a tumultuous year for the news network, according the company’s website.
CNN, like MSNBC, has been under scrutiny in recent months over allegations of sexual harassment.
CNN’s decision to add a news channel to its digital platform comes amid growing tensions between the network and President Donald Trump.
Earlier this month, CNN suspended its coverage of the Women’s March after Trump accused the network of “fake news” and “fake ratings” for its coverage.
In April, Trump said that CNN’s network coverage of Charlottesville, Virginia, was biased and biased against him, despite a CNN spokesperson saying that CNN had a “very good relationship” with the president.
“This was a president that was against the KKK and the white supremacists,” CNN anchor Don Lemon said in response to Trump’s comments.
“He didn’t want us to be on his show, so we didn’t get on the air.”
CNN also faced criticism from the left after it pulled out of the CNN Democratic debate in September, after Trump was accused of inciting white supremacists.
CNN has also faced backlash for its decision to remove several “alternative facts” websites from the CNN Newsroom, including a website that claimed that the “lives of the innocent were being stolen by the government” in an attempt to discredit a federal appeals court ruling that ruled against the removal of a Confederate flag from the South Carolina statehouse grounds.